Leverage social media platforms like Facebook, Instagram, and YouTube to Market Your Business
Social media marketing is an extremely valuable tool for identifying consumers who might be interested in becoming customers for your business. By leveraging such social media platforms as Facebook, Instagram, Twitter, and YouTube, your primary brand selling points go viral as your messaging reaches scores of consumers.
Having social media as a launching pad for your business messaging is analogous to talking through a megaphone to a stadium of consumers. Social Media tools perfectly complement your website as social media serves as a funnel to direct pre-qualified, potential customers from Facebook, for instance, to your website.
If used correctly, social media can generate large pools of potential customers —people predisposed to buy your products or services — that will likely produce a sizeable revenue stream.
Do You Have a Social Media Strategy?
You should have a specific strategy for each social media channel. This includes the content you post and tracking traffic to your website. Among the social media platforms you should be on are Facebook and Instagram, and, depending on your customer demographics, Twitter, LinkedIn, Pinterest, and YouTube. Facebook and then Instagram have the largest market shares and, as a result, you can reach more people on these platforms.
Getting ROI from Social Media Marketing
The ultimate goal of social media marketing is to bring about engagement!
Engagement happens when a user takes an action on a post or an ad. For instance, engagement could mean a click, LIKE, Share, Reaction, Comment, message, or a click on a post or ad.
Engagement is a key part of social media marketing because it means you are being social and engaging with your users! People are more likely to remember a brand they interacted with.
Your investment of time in social media will soon pay dividends in the form of generating followers of your brand.
Using a tailored social media strategy for your specific business will yield other benefits like greater Reach – the number of people who view your post, and Impressions – how many times your social media content is displayed.
Social Media Management Saves You Time
When you opt for social media management, you work with an agency that offers ways to help your business generate a social media presence without you having to invest as much time. Typically, a marketing agency will include in its social media marketing packages content creation and the production of daily posts.
You should have regularly scheduled strategy meetings with your marketing agency. From there, that agency can create content for posts on Facebook, Instagram, and other social media platforms.
Social Media Consulting Takes You to the Next Level
Social Media Consulting is ideally geared toward a business that already has a strong presence on social media. By partnering with an agency, your business can take its social media content and marketing to a higher level.
Here are some steps for strategy and execution that your marketing agency might put in place when it comes to Social Media Consulting:
Hold regularly scheduled meetings to develop a social media marketing strategy:
- Collaborate to develop daily posts that are engaging
- Form a Content Strategy
- Generate Reports to track activity, engagement, and audience size
- Do a Competitor Comparison
Your agency should work closely with your company’s internal staff to create engaging, compelling, and relevant posts. This agency should also direct your team on the types of posts each day, along with determining what content should be developed, and the copy for posts when necessary.
What to Look for in a Social Media Marketing Agency
When searching for a social media marketing agency for your business, the most significant factors to consider are accessibility, locale, and whether they have a dedicated team member for your company.
For accountability purposes, a representative from your agency needs to be available to work closely with your business. Other important aspects to evaluate include reading their online reviews to assess their competence, and securing references so you are confident about their level of expertise.
Also, find out if they outsource their work. Ask them if they blog, provide resources, or host workshops as that would serve to enhance your chances for success on social media.
What’s more, inquire about how much strategic direction they provide to see if it is compatible with your social media marketing needs. And if your time and involvement are limited, determine whether or not a social media marketing agency can provide content for you.
In essence, if your social media marketing agency is local, accountable, easy to reach, is rich with relevant resources, and has proof of their success, you are on your way to having a potentially successful social media marketing campaign!
We invite you to partner with Spotted Fox Digital Marketing for all of your social media marketing needs! Consider Spotted Fox your internal marketing team that provides your business with best practices, modern strategies, and beneficial advice that enables your business to succeed with social media marketing!