Google is one-upping other social media platforms with their new and improved Google My Business (GMB). This platform allows small business owners to publish content so that when a user Google searches your business name- your content appears. This means when a customer Google searches your business name, you can control the content that appears in the search results and the map results. This is an easy tool to make any small business stand out from competitors.
Why you should start using GMB now?
1. It’s free
2. Helps customer’s find your physical location
3. Displays useful information
4. Better search visibility
5. Track website traffic & audience
6. Gain customer insight
What content can you push in front of your customers with GMB?
Small business owners can publish events, photos, services and products so that’s the first impression your customers have of your business. By simply creating a post on GMB you are connecting with your customer’s in an up-to-date manner.
Posting on Google My Business in 4 easy steps:
1. Sign in to Google My Business.
2. Click “Create Post”
3. On the “Create Post” screen you’ll be able to add photos, texts, and events easily.
4. Once you’ve created your post, you can preview it and publish it.
It only takes a few minutes for your post to appear in Google searches and Google Maps.
How to have GMB work best for you:
1. Post on your GMB weekly, continually pushing out content for your customer’s to see.
2. View you GMB admin page often to see what your customer’s needs are
3. Chat with your customers
Talk to your customers with Google My Business.
GMB allows customers to chat with your business after finding your business listing in the Google search results. By allowing customers to have this type of communication with your business you are building a reputation and relationship with your customer’s never before possible.
Customers will be able to see your average response time when they GMB message you. Stand out from your competitors by having a quick response time- letting your customer’s know you value their business. Allowing this extra channel of communication gives your small business the opportunity to have relationships with your customers you didn’t before.
Allow this easy tool to work for you. Not interested in having to maintain another marketing platform? Let us do it for you! We specialize in helping small businesses reach their local markets. Let us help set up and optimize your Google My Business profile so that you’ll stand out to your customers.
If you need help with your google my business page or have questions on how to improve your SEO, contact Another Brad Idea today at 509-851-8447.
Want More Business Tips?
Check out this article from our friends at Lend Genius – 5 Mistakes Small Business Owners Should Avoid.
Claiming your search engine business listings is easy!
If you own or manage a business, one of the simplest and most important things you can do is verify the information in your search engine business listings. The top primary business listing services are Google, Apple and Bing. Ensuring that your location and contact information is correct on these three sites can have a major positive impact on your business.
Google is the most used search engine
Since Google is the most-used search engine, starting with your Google business listing makes sense. Google allows you to include much more than your street address, phone numbers and a map to your location. You can also include pictures, reviews and important information about your business, products and services.
Verifying your Google listing is easy and secure.
To claim your business listing, simply tell Google that your business belongs to you. Claiming your business listing is the first step in the verification process. Once you’ve claimed your listing, Google will verify that your claim on the listing is legitimate by calling or sending you a letter through the mail. Once Google has verified your ownership of your business, you can modify the details of your listing, update information and add information that makes your business stand out.
Another benefit of verifying your Google listing is the ability to respond to online reviews. Maintaining good, responsive online reviews for your business is important because customers and potential customers pay attention to them. Good reviews promote your business, but the way you respond to less enthusiastic reviews gives others a very good idea of how your business manages challenging situations.
What is Maps Connect?
Maps Connect is Apple’s business listing service. Maps Connect accepts listing information from businesses with a physical, customer-facing location. Maps Connect performs verification using the business telephone and a PIN. Apple also reviews verification information manually before a business listing is complete.
You can also use Maps Connect to extend features to certain types of businesses, like restaurants and ride-sharing services. These extensions may allow customers to make reservations via the business’ mobile app. Depending on the size of your business and the number of annual visitors your site entertains, your business may also be able to take advantage of built-in special offer features for customers who are in the area. Businesses that have social media presences on sites like Facebook, Twitter and Yelp, as well as their own website to their Apple Maps Connect profile.
Bing Places is 3rd most important directory listing
The last major listing to set up for your business is a Bing Place Listing. Bing offers a free business listing that’s designed to help customers find your business and up-to-date information about hours, contacts and services. Like the other two services, the listing process starts with you claiming your location. Once you’ve claimed your business listing, you can update your business profile. Your profile will include the business address and phone number, as well as photos, hours, products or services and other helpful information. Like the other services, Bing will verify this information to ensure that your listing is secure.
If you cannot be found in Google, you might have a big problem on your hands
Setting up search engine business listings isn’t tough, but it can be time-consuming and frustrating, if you’ve never done it before. The website professionals at Another Brad Idea can assist you by setting up your business listings and helping you through the verification process. Once your listings are active and validated, we can help you keep your listings up-to-date or show you how to manage them.
Please contact us at (509) 851-8447 or fill out a contact request form, and we’ll be happy to help you create search engine business listings that help your customers find you fast!